Hello! I am
Najaf Aman KHAN
Who I am
I am a Marketing Graduate (specialization in FMCG, Retail, and Luxury & Fashion) and an Electronics & Communication Engineering Undergraduate. During my professional career I have worked in three different industries ( IT, Real Estate, FMCG ) in three different countries (India, UAE, France). These experiences groomed me into a Sales and Marketing Person who is Innovative, Goal Oriented, and Customer-Centric. It also enriched me with the qualities of Category management, Negotiations, Consumer Insights Analysis, Brand Activation. I am seeking creative opportunities in marketing irrespective of local or global market. I am fascinated by the changes occurred in the trend of marketing and sales world in last one and half decade and how companies integrated themselves accordingly to embrace those changes. Hence, I am looking forward to working in the shoes of a commercial employee responsible for understanding the growth objectives of a company and identifying ways to solve the issues raised in that organisation while keeping in mind how to create a scalable and measurable process that improves the ROI of the organisation.
Where I've worked
August 2020 - Present
Reported directly to Group Director of Category Management for Specialty Pet Trade Division
Assists in the creation and conceptualization of Global Category Guidelines for Pet-food Category including Ranges and Layout Principles for the specialized pet trade retail points.
Supports in the development of Category, Shopper & In-store expertise (including: shopper studies, in-store test & learn) in 18 countries in an OMNI channel environment.
Assists in the creation of compelling category stories and persuasive arguments to support the Royal Canin's strategy for the existing product portfolio and new product launches.
Leads the development & maintenance of Category Management tools (Spaceman) to design shelf strategy for Global markets to drive in-store sales.
Assists in the managing & engaging the Global Category Community by organizing quarterly Community Calls and the annual Global Category Meeting to build on Global Category Strategy for the group.
January 2019 - June 2019
Reported directly to Group Director of Category Management and Group Head of Business Intelligence
Provided assistance in coordination and creation of Global Category Management Strategies for 6 Dairy Categories consisting of 800+ products across 80+ countries of the Group and coordinated with cross-functional teams (Trade Marketing Merchandising, Corporate Sales) to ensure its implementation.
Designed the framework for Lactalis Sales Portal which is used by all Commercial Teams of the group globally.
Made punctual analysis, developing the brief regarding market insights, consumer trends, competitor’s performance, product performance, etc. using the distributor and consumer panels including IRi, Nielsen, Kantar, Euromonitor
Performed monthly Pricing Analysis of SKUs across 80+ countries to understand indexes.
September 2018 - December 2018
•Assisted in the maintenance and communication of Amadeus Sales Academy which is used to train Sales Executives globally.
• Assisted in the integration of the Sales Academy into the Amadeus Learning Universe to enhance the global sales training experience
• Enhanced the current dashboards used to analyze the organization's performance against the competitors in the industry.
• Training Session Attended: Amadeus Sales Fundamentals, Amadeus Negotiation Fundamentals, Account Retention and Development, Consultative Selling: Fundamentals
August 2015 - May 2016
Reported directly to Sales Director of North India
• Assisted in strategic sourcing alternatives, price negotiation & supplier performance analysis to meet the organizational needs
• Ran Customer Acquisition Campaigns on social media platforms
• Analysed sales data over ZOHO CRM & Sisense and made recommendations on cost-cutting
• Successfully cultivated relationship with www.99acres.com resulting in increase of sales by 60%
What I’ve Learned
September 2017 - May 2020
EDHEC Business School
Lille, France
Master in Management programme (Grande École) leading to a double degree in MSc Marketing
EDHEC is ranked as 3rd in Masters in Management in France and ranked as 16th in World by the Financial Times. The Master in Management in Business Management track is a two-year academic programme, taught entirely in English. During the first year of studies it provided me the academic background and competencies required for an international career in business management. Then during the second year, GAP YEAR, I pursued two internships to boost my professional experience. Now while pursuing the MSc Marketing with concentration in Luxury Industry & Retail Market. I have developed the analytical skills and abilities required to tackle the challenges confronting the marketing world today. Participation in real case business challenges organised during this course from company like from Group SEB, Unilever, Celio developed my understanding of international brand management and operations through hands-on application to a global brand; engaging me in creative thinking and problem solving situation within a global context.
August 2011 - May 2015
Sharda University
Greater Noida, India
Bachelors in Technology in Electronics and Communication Engineering
B. Tech in Electronics and Communication was a four-year undergraduate programme focused on utilising science and applied mathematics to solve practical problems in the field of communications. Broadly, the programme gave me in-depth understanding of signals, circuits and how to use differential equations techniques for developing excellent Electronics and Communication products and devices.The programme acquainted me to the principles of Electronics Engineering, Digital Signal Processing, Computer Networks, Analog Electronics and Network Theory. Progressively the programme exposed me to the subjects like Digital Communication Computer Architecture and Technical Skill Enhancement.
What Projects I worked on ?
L'oreal Brandstorm
During my Master 2, I worked with a team of 3 other fellow students over the challenge given by L'oreal. The objective of this project was to work on L'oreal's Active Cosmetic Division and create a new opportunity for growth for them. Our concept called “Wander Wipes” is an easy and convenient way to carry your favorite Vichy Laboratoires cosmetics products during travel in the form of masks and wipes, customizable through an app platform in the comfort of your home and printable through selective distribution at Travel Retail.
To understand it better check out the video https://lnkd.in/drgzQCS
What my skills are
Category Management
Managing product categories as business units and customizing them across retail points to satisfy customer needs.
Data Analysis & Consumer Research
Ability to analyze the demand of the product or services along with the buying power of consumers and also identify the market trend.
Trade Marketing
Working to increase the demand of the product at the wholesaler, retailer and distributor level.
Brand Management
Analysing and planning how the brand is being perceived in the market.
Negotiation
The ability to seek and reach a common ground with the clients keeping the company's goal and clients needs in mind at the same time.
Planning
Organising information coming from the Reports ,or from the Team, or the latest memorandum from the management and then implementing in the right way, and prepare objectives and plans in detail.
When I am free, I am
Globetrotting
I have travelled to 18 countries to see what this beautiful world have for us and also to drink beers. For me, travel is experiencing things beyond the usual and is consistently challenging, exciting, and fulfilling. I love the quote “The life you have led doesn’t need to be the only life you have.” by Anna Quindlen because I have reinvented myself so many times when I am on the wheels.
Being a Chef
Cook, Eat and Repeat !
Cooking is simply therapeutic to me It does wonders to my brain in terms of unwinding and relaxing. The added advantage is that the deliciously cooked food brings smile on the faces of my loved ones. Now that's a sight which brings the utmost satisfaction not just to the heart but also to the soul.
